Guam to exhibit at JATA

As in previous years, the Guam Visitors Bureau will be present at the “JATA World Tourism Congress & Travel Fair”, which will be held at the Tokyo Big Sight from September 13th to 16th, 2007. The JATA World Tourism Congress & Travel Fair is comprised of two separate but complementary events. The JATA World Tourism Congress is a marketing conference centered around a particular theme relevant to today`s travel and tourism professionals.

This year’s theme is ‘Revitalizing the Japanese Travel Market, An Industry-wide Debate on Japan`s Global Competitiveness.’ Over the past four years, the focus has been on building the foundation for a 20 million outbound traveler market. In 2007 there will be a consolidation of the knowledge gleaned from past conferences to critically assess how to revitalize the Japanese travel industry, taking into consideration such issues as positioning, travel and revenue volume and product and service quality.

Travel Daily News International, Greece