Big brands root for Taj Mahal

NEW DELHI: Talk of romancing the stone, and there’s no better way of doing that than voting in the Taj Mahal to give this monument of love its due place in the new list of Seven Wonders of the World.

And when all of three days are left for the declaration of the new list of Seven Wonders, it’s apt that brands piggyback on the event. That, in essence, is the driver for Indian brands such as Radio Mirchi, Airtel, Zee News, Fair ’n Lovely, Travel Port Holidays, Club Mahindra and a host of others which are now going overboard to encourage voters to root for the white domed marble mausoleum.

And all that jazz in the face of stiff competition from Machu Picchu of Peru and the Great Wall of China. The results of the New Seven Wonders of the World global poll would be announced on July 7 in Portugal.

For starters, Radio Mirchi along with IMCL-Bhaskar group has launched a nationwide campaign since June 21 to encourage people to vote for Taj Mahal. Radio Mirchi is even playing the Taj anthem rendered by A R Rahman in six languages.

Economic Times, India